Monday, December 12, 2005

NEWS FLASH

IN AN ATTEMPT TO STRENGTHEN THEIR PRODUCT, THE NATIONAL BASKETBALL ASSOCIATION (NBA)IS GOING TO STRESS "PLAYERS WITH SKILLS" IN THEIR UPCOMING DRAFT. THE NBA HAS TAKEN A HIT IN RECENT YEARS, OR SINCE MICHEAL JORDAN LEFT ON IT'S PERCEPTION TO IT'S FANS (WHITE PEOPLE). IT SEEMS THAT THE NBA HAS TRIED TO MAKE AMMENDS BY ENFORCING A BUSINESS CASUAL ATTIRE DRESS CODE THAT ELIMINATES ALL ELEMENTS OF THE "HIP-HOP" MARKETING CULTURE. SINCE THE "HIP-HOP" MUSIC CULTURE DIED ROUGHLY FIVE TO TEN YEARS AGO, THE REMNANCE OF IT IS A CORPORATE MACHINE THAT PUMPS OUT PREDICATABLE MUSIC AT THE DROP OF A DIME. THE NBA, WHICH IS REELING, FEELS IN ORDER FOR THEIR LEAGUE TO GAIN THIER JORDANESQUE DOMINANCE, THEY MUST GO AFTER BETTER SKIILED PLAYERS TO CATCH THE MUNDANE YET TRMENDOUSLY POPULAR NASCAR (YEE-HAW). THE NBA (Y'KNOW WHAT I'M SAYIN') ASPIRES TO HAVE A LEAGUE OF SKILLED PLAYERS THAT CAN: CREATE A SHOT OFF OF THE DRIBBLE, PASS AND REBOUND, AND CAN PLAY DEFENSE. THOUGH DEFENSE IS IN THEIR 50 YEAR PLAN, DAVID STERN FEELS CONFIDENT THE OTHER TWO ARE ATTAINABLE.


D.A. PRESS

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